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YouTube Introduces New Formats for Shorts Ads to Launch New Fronts


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YouTube kicked off NewFronts presentations for 2023.Catherine Perloff/Adweek

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The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats like skippable ads and 6-second ads, YouTube vp of agency and brand solutions Kristen O’Hara told Adweek. Video reach campaigns are intended to drive brand awareness.

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